That’s right, in the 1990s, one of the biggest struggles people were faced with was how to digitalize your photos. The digital Mavicas of the 1990s were exceptionally popular at the time of production, and for many, solved the problem of getting photos onto your computer. The Sony Mavica was a spectacle by all accounts, using removable disks (originally Mavipak 2.0 disks, and later to 3.5″ floppy disks when it transitioned into digital photography) branded as the world’s first electronic still camera. Prior to that, Sony had focused their attention on their prosumer line of point-and-shoot Cybershot cameras, though their first official camera was the Sony Mavica in 1981.
#USED MINOLTA CAMERA PROFESSIONAL#
Sony’s introduction into the professional photography world would come in early 2006 when they acquired Konica Minolta’s photography operations.
Though that info is a bit disingenuous when you look at all the information regarding Sony’s start into the photography world. So with that scope in mind, it’s pretty fascinating to learn that Sony entered into the professional camera scene back in 2006, with the introduction of the Sony alpha line on June 5th, 2006. Canon debuted into the market back in 1937, Nikon, even earlier in 1917. While Sony’s involvement in the photography world is not new, it is new compared to other manufacturers’ standards. This shows up in how they mold specialty glass when a lens needs it, to making their own sensors, to having the chutzpah to not be afraid of trying new things that other companies may be hesitant to dive into, it all really does make a difference.
#USED MINOLTA CAMERA FULL#
Sony has taken full advantage of being a vertically integrated company when making their cameras and lenses. Roger reveals he actually gets excited to see what’s different when Sony releases updated versions of gear, because there are actually differences, not just new coats of paint. Roger Cicala, Lensrentals fearless founder along with our Blog Editor, Zach Sutton talk with Mark Weir, Senior Manager in Technology and Marketing at Sony about three newly released cameras, the A7SIII, A7C, and ZV-1. Sony on the A7SIII and Emerging Technology From photography to videography, film, history, and technology, the show covers a wide range of topics to educate and inspire creators of all kinds. Each week Roger Cicala, founder of, hosts conversations about the art and science of capturing images.
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